How to Choose a Hotel Online

Choosing a hotel online can be such a difficult decision as you never know what you are going to get when you arrive. Thousands of travellers take to the internet each and every day to find their dream hotel where they can relax, be pampered and have a well deserved break. For some, this perfect paradise dream crashes when they arrive at the hotel to see that it isn’t what was advertised online, which is why you need to know how to choose a hotel online so you are guaranteed to receive what you pay for.

The first thing to choosing a hotel online is to have an idea of what you expect from the hotel and your room. Are you looking for sheer luxury or maybe just a quick relaxing stop over somewhere? This will help you identify if you want to be looking at five star luxury hotels or you are happy with a four or three star comfortable hotel. Do you want a hotel with an on-site restaurant? What about a fitness centre? Maybe a wellness centre? These are important considerations which can help you start identifying the hotels that tick all the boxes.

Set yourself a budget before you start your in-depth search into the hotels available. With a budget you have something to work to, this way you can identify quickly which establishments come in within your budget, helping you narrow down your short-list that little bit faster.

Next identify the location that you feel you want to visit. You may be travelling to explore a capital city or you may be heading to a large city for business purposes. With a location in mind, a budget and knowing what you expect you will be able to browse a host of hotels, put a short list together that can help you make your final decision.

Always compare the hotels in the local area to identify what they offer, their prices, their services and more. When you have one or two hotels in mind in a certain area, having a closer look at the hotels and comparing them against each other is often the easiest way to come to your final decision and book your room or suite.

Take a close look at the facilities and services provided in the hotels you are most interested in. Some hotels will offer particular services or facilities that are more important to you than others, this can also help you make a final decision. Five star hotels will provide you with a host of superior five star services and facilities from free Wi-Fi throughout the building to an indoor swimming pool and an on-site wellness centre to restaurant offering the added convenience of room service.

A five star establishment should also provide you access to a fitness centre. They will have a twenty four hour reception desk and a concierge service for added convenience. Their host of services and facilities will be vast, so you are guaranteed to tick all your boxes with ease and confidence.

With your final hotel in mind, you now want to check availability to ensure that they can accommodate you on your chosen dates. Remember the earlier you book, not only will you get the room you want for the dates you want, but many hotels offer early bird discounts, so you can save money when booking a couple of weeks in advance.

Make your booking and ensure you receive a confirmation that your booking has been secured. Check the dates on the confirmation and keep it with you for a fast and effective check in experience.

How Trade Shows Are Beneficial To The Hospitality Industry

Trade shows have been proven to be one of the most important marketing tools for any industry. They offer a chance to have several thousand people seeing your product and interacting with you as a provider personally (something online and TV commercials cannot achieve). You get to talk to potential clients directly and get immediate feedback on your product, along with excellent publicity.

The hospitality industry also stands to benefit from trade shows, whether they are participating in them or simply hosting them. Here’s how:

Reaching target markets

There are different elements of the hospitality industry that are specifically suited to a particular clientele. For instance, there are attractions and theme parks that are suited for families with young children, while fine dining restaurants may require a more mature, upper-class client.

Trade shows attract people from all walks of life, so you get to meet and personally interact with your target market, as well as develop a customer database, which are all invaluable opportunities to any business owner or manager.

Forming partnerships

At these shows, you not only get a chance to meet potential clients, but you could form some profitable partnerships with other businesses as well. For instance, hotels looking to add something new to their experience could partner with a particular attraction within their area, which they could exclusively market as part of their hotel experience.

Real-time self-evaluation

Setting up your booth alongside your competition at these events is a great time to evaluate how far you have come as a business, and what more you need to do. Along with the immediate feedback you will receive from potential clients, you have a chance to check out the competition and see what you could strengthen within your products and/or service provision.

Making some money

This is especially true if it is within your area. Some participants may require accommodation, a meal, or just a place to relax and unwind after a long day. All these are opportunities for the hotel industry in your area to offer these services to the participants and make yourselves some money. This can be even better if you are a hotel provider hosting the entire event in your facility.

Since opportunities favour the prepared, here are some ways you can make the most of the trade shows organized within your location:

Organize your money: Setting up a display is expensive, so you will need to plan for it.
Determine your offers: These are a great way to get people to visit your business during the event. So, plan on your offers in advance and ensure they are listed along with the trade show advertisements and displayed clearly on your display.
Prepare enough literature: Print out enough catalogues for people to take away with them after visiting your stand. That way, they will remember to visit your facility during or after the event.
Free samples at the stand: If you are selling a particular product, you can bring it to the stand so that people can sample it as they talk to you. For instance, if you own a restaurant, you can bring some of your signature snacks for potential clients. They will definitely remember your restaurant, especially if they liked it.

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